Setting up an Amazon Seller Central Account: A Step-by-Step Guide

In order to start selling on Amazon, you need to set up a seller central account. Amazon’s seller central platform is where you will manage your listings, inventory, and orders. In this guide, we will walk you through the process of setting up an Amazon seller central account, including the differences between Amazon Europe and North America.

Before you begin, it’s important to note that you will need a separate account for each continent. For example, if you want to sell on Amazon’s European and North American marketplaces, you will need two separate seller central accounts.

Step 1: Create an Amazon account

To start, you will need to create an Amazon account. If you already have an Amazon account as a customer, you can use that account to set up your seller central account. If you do not have an Amazon account, you can create one by going to Amazon’s homepage and clicking on the “Create your Amazon account” button.

Step 2: Sign in to seller central

Once you have created an Amazon account, you can sign in to seller central by going to the Amazon homepage and clicking on the “Sell on Amazon” button. From there, you will be prompted to sign in to your Amazon account.

Step 3: Choose the marketplace

After signing in, you will be asked to choose the marketplace you want to sell on. As mentioned earlier, if you want to sell on Amazon’s European and North American marketplaces, you will need to set up two separate seller central accounts.

Step 4: Enter your business information

You will then be prompted to enter your business information. This includes your company name, address, and contact information. Be sure to fill out this information correctly, as it will be used for all of your listings and communication with Amazon.

Step 5: Verify your identity

Amazon will then ask you to verify your identity by providing a valid phone number. You will receive a verification code via text or phone call that you will need to enter on the next page.

Step 6: Select your selling plan

After you’ve verified your identity, you will be asked to select your selling plan. Amazon offers two selling plans: the Professional selling plan and the Individual selling plan. The Professional selling plan costs $39.99 per month and allows you to list and sell an unlimited number of items. The Individual selling plan is free, but you are charged a $0.99 fee for each item you sell.

Step 7: Set up payment and tax information

Once you’ve selected your selling plan, you will need to set up your payment and tax information. This includes your bank account information, as well as your tax identification number. It’s important to fill out this information accurately, as it will be used for all transactions on your seller central account.

Step 8: Complete the onboarding process

The final step is to complete the onboarding process, which includes reviewing and agreeing to Amazon’s terms and conditions. Once you have completed this step, your seller central account will be set up and you can start listing and selling items on Amazon.

Using Stockpilot as a Marketplace Integrator

As you start selling on Amazon, you may find that managing your inventory, orders, and data reporting can be a time-consuming and complex task. That’s where Stockpilot comes in. Stockpilot is a marketplace integrator that can help you streamline and automate many of the tasks associated with selling on Amazon.

With Stockpilot, you can easily replenish your inventory to FBA, manage orders in your own warehouse, automate MCF forwarding, and generate data reports for your e-commerce business. Additionally, you can integrate as many Amazon accounts as you wish, making it easy to manage multiple marketplaces.

To learn more about how Stockpilot can help you take your e-commerce business to the next level, book a demo or try it for free.


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