Floriday is the digital trading platform for the floriculture sector, part of Royal FloraHolland. It connects growers directly with buyers across 60 countries, handling over 350,000 transactions every week. With Stockpilot, manage your Floriday orders alongside your other sales channels from one central dashboard so your stock stays accurate and your fulfilment keeps running smoothly.

Floriculture moves fast. When a buyer places an order through Floriday, Stockpilot picks it up automatically and processes it alongside everything else you sell. Your available supply updates in real time across all connected channels. No manual order entry, no stock mismatches, no missed orders during peak trading hours.
Quick Market Entry
Reduced Marketing Costs
Targeted Audience Access
Brand Visibility
Built-in Trust
Performance Analytic
Multi-Channel Diversification
Integrated Payment Processing
Connect your Floriday account to Stockpilot once and we walk you through the setup. After that, every incoming order is processed automatically alongside your other sales channels. Supply levels, order data and buyer details stay in sync without any manual effort.
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Also selling through other channels, webshops or trading partners? Connect them all through Stockpilot just as easily. Manage your Floriday orders and all your other sales from one place. One solution, no extra tools, no per-connection fees.
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- Sander, Founder
That's how Stockpilot started. What began as a solution for our own business is now a platform for online sellers across Europe. The mission stays the same: making multichannel selling simple.
Multichannel management
Order management
Shipping labels
VAT Compliance
Inventory synchronization
Customer invoices

Floriday is part of Royal FloraHolland and has grown into the central digital hub for the international floriculture sector. With over 5,500 active growers and buyers every week, 8 million supply lines and users across 60 countries, it is the platform where flowers and plants are traded directly between growers and professional buyers. By connecting Floriday to Stockpilot, you manage your floriculture orders and all your other sales channels from one system, with supply always accurate across every channel.
In 45 minutes, our experts will show you how to manage orders, inventory, and shipping from one platform. For webshops, marketplaces, and everything in between.

