Product bundles: stop competing on price and own your listings

You're selling the same products as 20 other sellers. Same listing, same buy box battle, constant price pressure. Margins shrink, everyone loses.

Here's the escape: create bundles.

Why bundles change the game

When you bundle products together with a unique EAN, you're not competing on someone else's listing anymore. You own it.

A phone case? Hundreds of sellers fighting for the buy box. A phone case + screen protector + cleaning cloth bundle with your own EAN? That's your listing. You set the price.

Same products, completely different competitive position.

Bundle ideas that work

Think about what customers naturally buy together:

• Shampoo + conditioner set
• Coffee machine + filters + sample coffee pack
• Printer + USB cable + starter paper
• Mouse + keyboard combo
• Pen set + refills
• Baby bottle + cleaning brush + sterilizer tablets

You're not inventing products—you're combining existing ones in ways that make sense for the customer.

Other reasons to bundle

Higher margins. Customers pay for convenience. A bundle priced slightly below the sum of parts still feels like a deal while protecting your margin.

Move slow inventory. That accessory nobody buys alone? Pair it with a popular item. Now it sells.

Harder to price-compare. Your unique bundle doesn't show up in price comparison tools alongside the individual items. Less pressure to race to the bottom.

How it works in Stockpilot

Create a bundle product and define which components it contains. Give it a unique EAN.

When the bundle sells, Stockpilot automatically deducts the component stock. Sell one "starter kit," and the individual items inside decrease accordingly. No manual stock adjustments needed.

You can also see component availability—so you know how many bundles you can actually fulfill based on what's in stock.

The strategy

Don't just sell what everyone else sells. Combine products into bundles that make sense, register your own EAN, and create listings you control.

Same inventory, different game.