Brincr alternative: when Stockpilot might be a better fit

Brincr (now Visma | Brincr) is a well-known inventory and order management platform in the Netherlands, originally built for wholesale and trading companies. If you're evaluating options - or outgrowing what Brincr offers for multi-channel selling - here's an honest comparison.

The core: both do this well

Let's be clear - both Brincr and Stockpilot handle the fundamentals:

Inventory management across warehouses. Order processing and fulfillment. Purchase order management with reorder advice. B2B portal for wholesale customers. Multi-warehouse support. Accounting integrations with Dutch tools like Exact Online, Moneybird, and Twinfield.

If you need a system to manage inventory, process orders, and keep your accounting in sync, both platforms deliver. The differences are in where each one started - and what that means for your business today.

Different origins, different strengths

This is the most important thing to understand about these two platforms. Brincr was built for B2B wholesale and trading companies. Stockpilot was built for multi-channel ecommerce sellers.

That origin shapes everything: which integrations exist, how order routing works, and what kind of seller gets the most value.

What makes Brincr different

Wholesale-first design. Brincr calls itself "groothandel software" for a reason. Features like customer-specific pricing tiers, volume discounts, quote-to-order workflows, and built-in invoicing with Peppol support are all geared toward traditional B2B trading.

Production and assembly. If you manufacture or assemble products from components, Brincr offers tools for managing bills of materials and tracking component stock through the assembly process. Stockpilot doesn't go this deep on production planning.

Batch, lot, and expiry tracking. For food, pharma, or technical products that require full traceability - THT dates, batch numbers, serial numbers from purchase to sale - Brincr has this built in. This is critical if you need to pass food safety audits or provide warranty tracking.

Built-in invoicing and VAT/OSS compliance. Brincr generates invoices directly from orders, handles intra-EU VAT rules automatically, and supports OSS declarations. If invoicing is core to your workflow and you want it inside your inventory tool, this is a real feature.

Visma backing. Brincr was acquired by Visma in 2021. That means enterprise-grade infrastructure and a large parent company behind the product - but also that development priorities may be shaped by the broader Visma portfolio.

What makes Stockpilot different

100+ native integrations vs ~35. This is the biggest practical difference. Stockpilot connects natively to Amazon (all EU marketplaces), bol.com, Shopify, WooCommerce, Shopware, Lightspeed, Wix, PrestaShop, and dozens of European marketplaces like Decathlon, Cdiscount, Hornbach, Blokker, and more. If you sell on multiple marketplaces, this is where the gap matters most. Brincr covers the basics - Shopify, WooCommerce, Magento, bol.com - but doesn't have the same breadth, and some connections require third-party middleware like APIcenter.

Order Flow. Automatic order routing from any sales channel to your fulfillment setup - Picqer, Monta, Odoo, Amazon MCF, or any 3PL via API or Zapier. Orders come in, get routed to the right warehouse or fulfillment partner, and status syncs back. One flow, any destination. This is Stockpilot's signature feature and something Brincr doesn't offer in the same way.

Dynamic fulfillment. When your LVB/FBA stock runs out, Stockpilot can automatically switch listings to FBR/seller-fulfilled and keep selling. No manual intervention, no lost sales, no ranking drops.

Flat pricing, unlimited integrations. Stockpilot charges by order volume (€79–€549/month), not per user. Connect as many sales channels, carriers, and tools as you need without paying extra per integration or per team member.

Modular add-ons. Stockpilot has an Elements marketplace where you only activate what you need. B2B portal, email campaign manager, advanced reporting - pick the modules that fit your business and skip the rest. You're not paying for features you don't use, and you can add capabilities as you grow.

Where the pricing differs

The pricing models reflect the different audiences.

Brincr starts at €45/month per user. That's affordable for a single user, but costs scale with team size. A team of five could easily exceed €225/month before adding any extra modules or training.

Stockpilot starts at €79/month for the platform, with pricing based on order volume. All users, all integrations included. For multi-channel sellers processing hundreds of orders across multiple marketplaces, the flat model is typically more predictable.

Choosing between them

Both platforms work well - for different types of businesses. The question is which extras matter to you.

Brincr adds production planning, deep batch/lot/THT tracking, built-in invoicing with Peppol and OSS, and a wholesale-first workflow. If you're primarily a B2B trading or manufacturing company that also happens to sell online, Brincr's design fits that world. The Visma ecosystem can also be an advantage if you're already using other Visma products.

Stockpilot adds 100+ marketplace and channel integrations, automatic order routing to any fulfillment system, dynamic fulfillment switching, and flat pricing that doesn't penalize growth. If you're an ecommerce seller on multiple marketplaces who needs every channel connected and orders flowing automatically, that's our focus.

Try both

Both offer free trials. The best way to decide is testing with your actual workflow. Brincr is solid software, especially for wholesale-oriented businesses - if their production tools and invoicing fit your needs, go for it. If marketplace breadth and order routing matter more, give Stockpilot a look.